{"data":{"current_partial":null,"ecom":{"compare":{"Direct":{"aov":433.0,"cr":1.34,"revenue_ron":33870099.08,"sessions":5818102,"transactions":78222},"LLM / AI":{"aov":370.31,"cr":2.7,"revenue_ron":1269061.05,"sessions":126700,"transactions":3427},"Organic Search":{"aov":289.08,"cr":1.82,"revenue_ron":51286938.39,"sessions":9760148,"transactions":177412},"Paid (toate)":{"aov":275.33,"cr":2.38,"revenue_ron":129962099.74,"sessions":19854297,"transactions":472021}},"kpis":{"aov":322.37,"cr":2.01,"revenue_ron":265740221.63,"sessions":41028265,"sites":247,"transactions":824341},"llm":{"ChatGPT":{"aov":367.82,"cr":2.73,"revenue_ron":1241008.98,"sessions":123429,"transactions":3374},"Claude":{"aov":1781.58,"cr":1.08,"revenue_ron":8907.89,"sessions":463,"transactions":5},"Copilot":{"aov":122.69,"cr":1.44,"revenue_ron":1349.6,"sessions":763,"transactions":11},"Gemini":{"aov":528.15,"cr":1.68,"revenue_ron":14260.03,"sessions":1604,"transactions":27},"Grok":{"aov":0,"cr":0.0,"revenue_ron":0.0,"sessions":8,"transactions":0},"Meta AI":{"aov":0,"cr":0.0,"revenue_ron":0.0,"sessions":7,"transactions":0},"Perplexity":{"aov":353.46,"cr":2.37,"revenue_ron":3534.55,"sessions":422,"transactions":10},"Qwen":{"aov":0,"cr":0.0,"revenue_ron":0.0,"sessions":3,"transactions":0},"You.com":{"aov":0,"cr":0.0,"revenue_ron":0.0,"sessions":1,"transactions":0}},"llm_total":{"aov":370.31,"cr":2.7,"revenue_ron":1269061.05,"sessions":126700,"transactions":3427},"meta":{"currency_note":"Revenue agregat \u00een RON (cursuri fixe: EUR 5.05, USD 4.35)","last_scan":"2026-08-10T02:47:22.972766+00:00","window":"ultimele 30 zile"},"monthly":{"2024-07":{"ai":{"r":11141.18,"s":624},"organic":{"r":40549256.14,"s":11879750},"paid":{"clicks":13972088,"cost":9056248.51,"r":78147599.87,"s":14201205},"total":{"r":193326369.43,"s":34368535}},"2024-08":{"ai":{"r":855.45,"s":1093},"organic":{"r":41102475.84,"s":11952506},"paid":{"clicks":14900885,"cost":9354624.25,"r":93513993.12,"s":14653701},"total":{"r":202259470.58,"s":34747191}},"2024-09":{"ai":{"r":4588.38,"s":1679},"organic":{"r":42808295.76,"s":11409792},"paid":{"clicks":15352469,"cost":9790870.43,"r":86332124.44,"s":14536250},"total":{"r":202661298.65,"s":34069213}},"2024-10":{"ai":{"r":28127.8,"s":2195},"organic":{"r":41143830.76,"s":12531119},"paid":{"clicks":15274502,"cost":10531500.66,"r":83714468.01,"s":14090014},"total":{"r":195853975.13,"s":34815350}},"2024-11":{"ai":{"r":23123.22,"s":3267},"organic":{"r":60451485.52,"s":12941901},"paid":{"clicks":18470074,"cost":12439839.23,"r":120387722.07,"s":17692971},"total":{"r":274435913.65,"s":40630714}},"2024-12":{"ai":{"r":18661.07,"s":5890},"organic":{"r":40555509.28,"s":11954406},"paid":{"clicks":15427038,"cost":10371088.97,"r":85185156.41,"s":14925868},"total":{"r":185187770.36,"s":34421260}},"2025-01":{"ai":{"r":31100.06,"s":12072},"organic":{"r":45307962.74,"s":15140919},"paid":{"clicks":16786175,"cost":10266131.46,"r":91446567.69,"s":17222848},"total":{"r":200893801.46,"s":41849481}},"2025-02":{"ai":{"r":44584.34,"s":14174},"organic":{"r":44856068.72,"s":13934801},"paid":{"clicks":15369629,"cost":9708386.17,"r":89259051.2,"s":15537263},"total":{"r":202758293.02,"s":40211563}},"2025-03":{"ai":{"r":73117.38,"s":18541},"organic":{"r":47647411.13,"s":14494662},"paid":{"clicks":16952978,"cost":11293930.12,"r":99434542.93,"s":16665361},"total":{"r":223828982.44,"s":47165283}},"2025-04":{"ai":{"r":122043.26,"s":27355},"organic":{"r":44264312.46,"s":13012018},"paid":{"clicks":15740018,"cost":11035183.25,"r":93738181.32,"s":15892390},"total":{"r":204501626.31,"s":39438689}},"2025-05":{"ai":{"r":314960.19,"s":41104},"organic":{"r":49957425.61,"s":12872690},"paid":{"clicks":15318182,"cost":11306026.68,"r":103731206.78,"s":17000867},"total":{"r":228527918.57,"s":37568225}},"2025-06":{"ai":{"r":341764.77,"s":44690},"organic":{"r":50104890.37,"s":11539143},"paid":{"clicks":13855402,"cost":10650101.37,"r":101284495.81,"s":15409304},"total":{"r":231690162.0,"s":34655754}},"2025-07":{"ai":{"r":301802.44,"s":45401},"organic":{"r":55422605.53,"s":12197913},"paid":{"clicks":16233689,"cost":12344645.48,"r":113919486.15,"s":16585423},"total":{"r":253155333.23,"s":37052002}},"2025-08":{"ai":{"r":330171.34,"s":52331},"organic":{"r":46198812.99,"s":11690944},"paid":{"clicks":15390295,"cost":11712574.63,"r":105467812.48,"s":16679921},"total":{"r":221469735.89,"s":35984867}},"2025-09":{"ai":{"r":461602.67,"s":64938},"organic":{"r":52454031.11,"s":11844613},"paid":{"clicks":15027230,"cost":12216415.93,"r":114378329.98,"s":16231517},"total":{"r":247971814.97,"s":36270791}},"2025-10":{"ai":{"r":562665.73,"s":81418},"organic":{"r":50125449.46,"s":12613947},"paid":{"clicks":15562188,"cost":12627481.54,"r":118503207.66,"s":16868039},"total":{"r":243816900.95,"s":37710989}},"2025-11":{"ai":{"r":797485.99,"s":101191},"organic":{"r":73713222.01,"s":12971680},"paid":{"clicks":19392935,"cost":15688323.16,"r":157642169.05,"s":19988509},"total":{"r":334915851.32,"s":43338340}},"2025-12":{"ai":{"r":593029.03,"s":71525},"organic":{"r":51564120.37,"s":11429901},"paid":{"clicks":15524618,"cost":11863577.05,"r":109793573.85,"s":16624437},"total":{"r":227198852.15,"s":36677772}},"2026-01":{"ai":{"r":639279.29,"s":86641},"organic":{"r":50438971.86,"s":13310005},"paid":{"clicks":18140579,"cost":12172510.86,"r":116425122.62,"s":19273056},"total":{"r":237180631.77,"s":42214269}},"2026-02":{"ai":{"r":626890.78,"s":75364},"organic":{"r":48162062.96,"s":11507174},"paid":{"clicks":17155039,"cost":12108877.78,"r":117155925.99,"s":17765957},"total":{"r":227663682.4,"s":38402151}},"2026-03":{"ai":{"r":825427.08,"s":96716},"organic":{"r":56626998.8,"s":11956874},"paid":{"clicks":18140270,"cost":13659340.66,"r":133365424.28,"s":18683633},"total":{"r":265412093.49,"s":40608296}},"2026-04":{"ai":{"r":1015484.6,"s":106330},"organic":{"r":50032481.34,"s":10720434},"paid":{"clicks":17011748,"cost":12951433.12,"r":116270937.16,"s":17807310},"total":{"r":232193388.15,"s":37355650}},"2026-05":{"ai":{"r":1172816.94,"s":148144},"organic":{"r":52955019.82,"s":11185211},"paid":{"clicks":17520628,"cost":13269301.01,"r":125172000.92,"s":18962607},"total":{"r":256695759.66,"s":40166978}},"2026-06":{"ai":{"r":1042906.32,"s":119412},"organic":{"r":52597475.36,"s":9912113},"paid":{"clicks":16683920,"cost":12850136.94,"r":126747015.02,"s":18317191},"total":{"r":260289464.21,"s":39703837}},"2026-07":{"ai":{"r":1300854.47,"s":127482},"organic":{"r":55016328.36,"s":10194776},"paid":{"clicks":18317760,"cost":14187872.1,"r":136136632.31,"s":20293157},"total":{"r":278001917.28,"s":41574221}},"2026-08":{"ai":{"r":231855.73,"s":32584},"organic":{"r":10049606.04,"s":2282432},"paid":{"clicks":4397322,"cost":2694733.3,"r":26103404.63,"s":4359859},"total":{"r":54966134.79,"s":10037014}}}},"meta":{"engine_split_note":"Defalcarea pe motoare de c\u0103utare e m\u0103surat\u0103 real din GA4 (sessionSource, 799 site-uri); cotele m\u0103surate per motor sunt raportate la totalul canalului Organic Search, astfel \u00eenc\u00e2t volumele per motor \u0219i totalul Search s\u0103 acopere aceea\u0219i fereastr\u0103 de 30 de zile.","generated_at":"2026-08-10T07:59:23.385284+00:00","snapshot_at":"2026-08-10T07:59:24.719636+00:00"},"tiers":{"large":{"ai_share_pct":0.3643,"sites_analyzed":119,"trend":[{"ai":1231,"month":"2024-07","search":52399634,"total":186851538},{"ai":2296,"month":"2024-08","search":53634369,"total":189518916},{"ai":4593,"month":"2024-09","search":52909356,"total":189592030},{"ai":5888,"month":"2024-10","search":57155650,"total":199938670},{"ai":8774,"month":"2024-11","search":55588971,"total":198558894},{"ai":20152,"month":"2024-12","search":52069359,"total":187471706},{"ai":58799,"month":"2025-01","search":63054256,"total":212958472},{"ai":69890,"month":"2025-02","search":57489227,"total":187881152},{"ai":101885,"month":"2025-03","search":60394506,"total":202748619},{"ai":167034,"month":"2025-04","search":53242438,"total":176011830},{"ai":279598,"month":"2025-05","search":52497356,"total":177377799},{"ai":348101,"month":"2025-06","search":47558523,"total":163968782},{"ai":360457,"month":"2025-07","search":49693850,"total":172845155},{"ai":323269,"month":"2025-08","search":48351140,"total":162218757},{"ai":302072,"month":"2025-09","search":47846517,"total":162564630},{"ai":310287,"month":"2025-10","search":50638324,"total":171118832},{"ai":326474,"month":"2025-11","search":47938271,"total":167964675},{"ai":272480,"month":"2025-12","search":43380159,"total":155242645},{"ai":308960,"month":"2026-01","search":46369040,"total":165238711},{"ai":283197,"month":"2026-02","search":43644935,"total":159433202},{"ai":289744,"month":"2026-03","search":43395370,"total":173700777},{"ai":295017,"month":"2026-04","search":40663523,"total":150124069},{"ai":364404,"month":"2026-05","search":42067381,"total":156887669},{"ai":344747,"month":"2026-06","search":38729479,"total":154649944},{"ai":516238,"month":"2026-07","search":39915027,"total":154704761}]},"medium":{"ai_share_pct":0.4483,"sites_analyzed":179,"trend":[{"ai":130,"month":"2024-07","search":2505776,"total":7362146},{"ai":341,"month":"2024-08","search":2418984,"total":7252199},{"ai":478,"month":"2024-09","search":2297387,"total":7456077},{"ai":654,"month":"2024-10","search":2432707,"total":7665038},{"ai":1229,"month":"2024-11","search":2436016,"total":7990188},{"ai":1652,"month":"2024-12","search":2071384,"total":7015809},{"ai":3213,"month":"2025-01","search":2709633,"total":8010846},{"ai":4388,"month":"2025-02","search":2451560,"total":7256979},{"ai":5787,"month":"2025-03","search":2783330,"total":8447545},{"ai":7392,"month":"2025-04","search":2475339,"total":7652254},{"ai":9810,"month":"2025-05","search":2535844,"total":7887318},{"ai":10285,"month":"2025-06","search":2117905,"total":7461942},{"ai":10769,"month":"2025-07","search":2376386,"total":7529398},{"ai":12700,"month":"2025-08","search":2226205,"total":7119290},{"ai":16168,"month":"2025-09","search":2141799,"total":7630867},{"ai":18200,"month":"2025-10","search":2250019,"total":8507037},{"ai":20396,"month":"2025-11","search":2217477,"total":8472834},{"ai":13774,"month":"2025-12","search":1736070,"total":7357137},{"ai":16753,"month":"2026-01","search":2132841,"total":8788534},{"ai":16760,"month":"2026-02","search":2021014,"total":9207537},{"ai":18856,"month":"2026-03","search":2189853,"total":9651194},{"ai":19167,"month":"2026-04","search":1909343,"total":7368392},{"ai":28887,"month":"2026-05","search":2092917,"total":7892139},{"ai":28661,"month":"2026-06","search":1975166,"total":7065026},{"ai":30823,"month":"2026-07","search":1951687,"total":7247076}]},"small":{"ai_share_pct":0.7311,"sites_analyzed":501,"trend":[{"ai":180,"month":"2024-07","search":1208144,"total":3228250},{"ai":227,"month":"2024-08","search":1243921,"total":2979426},{"ai":443,"month":"2024-09","search":1203039,"total":2926911},{"ai":603,"month":"2024-10","search":1274137,"total":2988188},{"ai":808,"month":"2024-11","search":1156027,"total":2904994},{"ai":1156,"month":"2024-12","search":1068861,"total":2650947},{"ai":2196,"month":"2025-01","search":1272411,"total":2960885},{"ai":2226,"month":"2025-02","search":1069574,"total":2567045},{"ai":3068,"month":"2025-03","search":1125393,"total":2553397},{"ai":4200,"month":"2025-04","search":989336,"total":2471948},{"ai":4444,"month":"2025-05","search":954363,"total":2082302},{"ai":3941,"month":"2025-06","search":794352,"total":1731307},{"ai":4127,"month":"2025-07","search":765082,"total":2062209},{"ai":4675,"month":"2025-08","search":567804,"total":1519086},{"ai":6308,"month":"2025-09","search":576100,"total":1583088},{"ai":6264,"month":"2025-10","search":592960,"total":1796285},{"ai":6447,"month":"2025-11","search":560485,"total":1750754},{"ai":4433,"month":"2025-12","search":420943,"total":1446835},{"ai":5398,"month":"2026-01","search":518460,"total":1683772},{"ai":4959,"month":"2026-02","search":470936,"total":1611115},{"ai":5719,"month":"2026-03","search":513157,"total":1524156},{"ai":5386,"month":"2026-04","search":445538,"total":1953121},{"ai":6907,"month":"2026-05","search":441122,"total":1233105},{"ai":6073,"month":"2026-06","search":378912,"total":1104587},{"ai":6940,"month":"2026-07","search":377170,"total":1026535}]}},"traffic":{"channels":{"AI Assistants":{"color":"#10B981","mom":"+46.0%","name":"AI Assistants","sessions":580489,"share":0.37},"Direct":{"color":"#7B5AF1","mom":"-12.6%","name":"Direct","sessions":37184297,"share":23.72},"Paid":{"color":"#F39E0B","mom":"+8.1%","name":"Paid","sessions":44129591,"share":28.15},"Search":{"color":"#1F84F8","mom":"+2.8%","name":"Search","sessions":40640673,"share":25.92},"Social":{"color":"#ED4B8D","mom":"+7.1%","name":"Social","sessions":3436936,"share":2.19},"Unknown":{"color":"#A1A1AA","mom":"+2.4%","name":"Unknown","sessions":30821143,"share":19.66}},"engines_trend":[{"bing":1052499,"duckduckgo":72283,"google":53304869,"month":"2024-07","yahoo":180130,"yandex":8418},{"bing":1028045,"duckduckgo":69262,"google":54302457,"month":"2024-08","yahoo":168680,"yandex":7937},{"bing":1067342,"duckduckgo":67534,"google":53684413,"month":"2024-09","yahoo":173313,"yandex":8757},{"bing":1164346,"duckduckgo":72791,"google":57925560,"month":"2024-10","yahoo":181304,"yandex":8386},{"bing":1191022,"duckduckgo":75299,"google":56454385,"month":"2024-11","yahoo":176540,"yandex":8853},{"bing":1012846,"duckduckgo":67389,"google":52761445,"month":"2024-12","yahoo":153493,"yandex":9652},{"bing":1220756,"duckduckgo":82777,"google":64175390,"month":"2025-01","yahoo":190562,"yandex":10730},{"bing":1196224,"duckduckgo":74231,"google":57892218,"month":"2025-02","yahoo":174384,"yandex":10218},{"bing":1280535,"duckduckgo":79935,"google":61397304,"month":"2025-03","yahoo":190741,"yandex":11061},{"bing":1089754,"duckduckgo":74216,"google":54134046,"month":"2025-04","yahoo":161790,"yandex":10321},{"bing":1106243,"duckduckgo":76008,"google":53242726,"month":"2025-05","yahoo":159723,"yandex":10683},{"bing":1047802,"duckduckgo":71522,"google":47803530,"month":"2025-06","yahoo":146513,"yandex":8993},{"bing":1111309,"duckduckgo":77984,"google":50264321,"month":"2025-07","yahoo":154612,"yandex":8482},{"bing":1021158,"duckduckgo":76249,"google":48263450,"month":"2025-08","yahoo":141174,"yandex":7986},{"bing":1094390,"duckduckgo":75832,"google":47511016,"month":"2025-09","yahoo":142828,"yandex":8804},{"bing":1153688,"duckduckgo":79451,"google":50127440,"month":"2025-10","yahoo":146014,"yandex":8786},{"bing":1123560,"duckduckgo":77845,"google":47492338,"month":"2025-11","yahoo":145223,"yandex":7722},{"bing":992026,"duckduckgo":69964,"google":42550168,"month":"2025-12","yahoo":127543,"yandex":7676},{"bing":1030289,"duckduckgo":70926,"google":45786908,"month":"2026-01","yahoo":132297,"yandex":6463},{"bing":1052098,"duckduckgo":70359,"google":43058595,"month":"2026-02","yahoo":129510,"yandex":6250},{"bing":1069242,"duckduckgo":69181,"google":43313987,"month":"2026-03","yahoo":126192,"yandex":5110},{"bing":942888,"duckduckgo":64530,"google":40622685,"month":"2026-04","yahoo":113302,"yandex":4863},{"bing":918789,"duckduckgo":65325,"google":41959849,"month":"2026-05","yahoo":117964,"yandex":5059},{"bing":882414,"duckduckgo":63663,"google":38302812,"month":"2026-06","yahoo":107777,"yandex":5614},{"bing":953194,"duckduckgo":64878,"google":39625543,"month":"2026-07","yahoo":110589,"yandex":5539}],"kpis":{"ai_sessions_30d":580489,"ai_share_pct":0.3702,"channels_estimated_fallback":false,"engine_split_measured":true,"engine_split_sites":799,"organic_search_30d":40640673,"sites_analyzed":799,"total_sessions_30d":156793129},"sources":{"Bing":{"category":"Search Engine","color":"#FFD700","name":"Bing","sessions":912807,"share":0.5822},"ChatGPT":{"category":"AI Assistant","color":"#10A37F","name":"ChatGPT","sessions":563626,"share":0.3595},"Claude":{"category":"AI Assistant","color":"#D4A373","name":"Claude","sessions":8524,"share":0.0054},"Copilot":{"category":"AI Assistant","color":"#06B6D4","name":"Copilot","sessions":2249,"share":0.0014},"DuckDuckGo":{"category":"Search Engine","color":"#DE5833","name":"DuckDuckGo","sessions":62129,"share":0.0396},"Gemini":{"category":"AI Assistant","color":"#8E75B2","name":"Gemini","sessions":5107,"share":0.0033},"Google":{"category":"Search Engine","color":"#4285F4","name":"Google","sessions":37946625,"share":24.2017},"Others":{"category":"AI Assistant","color":"#94a3b8","name":"Others AI","sessions":60,"share":0.0},"Perplexity":{"category":"AI Assistant","color":"#1FB8CD","name":"Perplexity","sessions":923,"share":0.0006},"Yahoo!":{"category":"Search Engine","color":"#6001D2","name":"Yahoo!","sessions":105903,"share":0.0675},"Yandex":{"category":"Search Engine","color":"#FC3F1D","name":"Yandex","sessions":5304,"share":0.0034}},"trend":[{"ai":1541,"direct":56178922,"month":"2024-07","paid":46889975,"search":56113554,"social":3953907,"total":197441934,"unknown":34304035},{"ai":2864,"direct":58465059,"month":"2024-08","paid":46236290,"search":57297274,"social":3876805,"total":199750541,"unknown":33872249},{"ai":5514,"direct":57724423,"month":"2024-09","paid":49369148,"search":56409782,"social":3694129,"total":199975018,"unknown":32772022},{"ai":7145,"direct":59916265,"month":"2024-10","paid":50580408,"search":60862494,"social":3834591,"total":210591896,"unknown":35390993},{"ai":10811,"direct":49263656,"month":"2024-11","paid":56134729,"search":59181014,"social":4136790,"total":209454076,"unknown":40727076},{"ai":22960,"direct":49887086,"month":"2024-12","paid":50194528,"search":55209604,"social":3348690,"total":197138462,"unknown":38475594},{"ai":64208,"direct":50901214,"month":"2025-01","paid":57200696,"search":67036300,"social":4444704,"total":223930203,"unknown":44283081},{"ai":76504,"direct":42086737,"month":"2025-02","paid":48914312,"search":61010361,"social":3878174,"total":197705176,"unknown":41739088},{"ai":110740,"direct":49947931,"month":"2025-03","paid":52629342,"search":64303229,"social":4207595,"total":213749561,"unknown":42550724},{"ai":178626,"direct":40654018,"month":"2025-04","paid":46415310,"search":56707113,"social":3529017,"total":186136032,"unknown":38651948},{"ai":293852,"direct":40684208,"month":"2025-05","paid":46557795,"search":55987563,"social":3549106,"total":187347419,"unknown":40274895},{"ai":362327,"direct":38786186,"month":"2025-06","paid":43594518,"search":50470780,"social":3067404,"total":173162031,"unknown":36880816},{"ai":375353,"direct":41340831,"month":"2025-07","paid":46648446,"search":52835318,"social":3609659,"total":182436762,"unknown":37627155},{"ai":340644,"direct":36780888,"month":"2025-08","paid":43608794,"search":51145149,"social":3271266,"total":170857133,"unknown":35710392},{"ai":324548,"direct":38357658,"month":"2025-09","paid":42875459,"search":50564416,"social":3250609,"total":171778585,"unknown":36405895},{"ai":334751,"direct":40758105,"month":"2025-10","paid":44851434,"search":53481303,"social":3568637,"total":181422154,"unknown":38427924},{"ai":353317,"direct":39859163,"month":"2025-11","paid":45924591,"search":50716233,"social":4002413,"total":178188263,"unknown":37332546},{"ai":290687,"direct":39401572,"month":"2025-12","paid":41236809,"search":45537172,"social":3418767,"total":164046617,"unknown":34161610},{"ai":331111,"direct":40784168,"month":"2026-01","paid":46641051,"search":49020341,"social":3910245,"total":175711017,"unknown":35024101},{"ai":304916,"direct":39374690,"month":"2026-02","paid":45330003,"search":46136885,"social":3797641,"total":170251854,"unknown":35307719},{"ai":314319,"direct":49434971,"month":"2026-03","paid":45945631,"search":46098380,"social":3480310,"total":184876127,"unknown":39602516},{"ai":319570,"direct":37400981,"month":"2026-04","paid":42833577,"search":43018404,"social":3323634,"total":159445582,"unknown":32549416},{"ai":400198,"direct":43832379,"month":"2026-05","paid":43495407,"search":44601420,"social":3606864,"total":166012913,"unknown":30076645},{"ai":379481,"direct":44238489,"month":"2026-06","paid":42436569,"search":41083557,"social":3335217,"total":162819557,"unknown":31346244},{"ai":554001,"direct":38651160,"month":"2026-07","paid":45870435,"search":42243884,"social":3572518,"total":162978372,"unknown":32086374}]}},"status":"success"}